In relatively recent times, I feel two factors have boosted our national image immeasurably: the '98 title year of course, but even more so, I think Peyton Manning has forced a great deal of attention on the program. I can't tell you how many times during a Colts game, they have shown that now-archaic looking clip of Peyton warming up during pre-game in a Vol home jersey. It doesn't hurt that the guy who may end up regarded as the greatest NFL quarterback in history (if he isn't already), chose to play his college ball at the foothills of the Smokeys.
That said, I think there is definitely - more so in certain areas of the country, like the west coast I'd say - a fair bit of the hillbilly image still prevailing, and we may never shake that altogether. I mean, let's face it...I can't be the only one while watching the games, who cringes a little sometimes at shots of Fulmer and Chavis on the sidelines, looking very much like they could just as easily be wearing camouflage, an orange hunting hat and sporting a jaw full of Chattanooga Chew. Also, I have long felt that our shade of orange and the utter simplicity of our uniforms is not apetizing to non-Vol, non-Southern sports fans around the country. I have no doubt, truth be told, that it's tipped the scale on the decision of a few good potential recruits, at least. We LOVE the orange, of course, but I fear we're in the minority.
I'd say our national image is now about what it will probably always be...the only respect we'll get on a large scale, is the kind we go out and earn...and even then, we won't get it from most.
Go Vols!!!!!!!!!