I found this article in the WSJ interesting:
Probably behind a paywall, so I will copy the relevant paragraph here:
The Buckeyes would be worth $1.96 billion if the team could be sold on the open market, according to an analysis by Ryan Brewer, an associate professor of finance at Indiana University Columbus. That puts Ohio State just ahead of Texas ($1.9 billion) and rival Michigan ($1.66 billion), with six other programs—Georgia, Notre Dame, LSU, Penn State, Tennessee and Texas A&M—topping the billion dollar mark.
The analysis is said to be similar to the approach used for valuing NFL franchises and represents several years of data.
Vol fans often assert that we are among the elite programs but it is nice to see financial data that supports our unbiased opinion!
Probably behind a paywall, so I will copy the relevant paragraph here:
The Buckeyes would be worth $1.96 billion if the team could be sold on the open market, according to an analysis by Ryan Brewer, an associate professor of finance at Indiana University Columbus. That puts Ohio State just ahead of Texas ($1.9 billion) and rival Michigan ($1.66 billion), with six other programs—Georgia, Notre Dame, LSU, Penn State, Tennessee and Texas A&M—topping the billion dollar mark.
The analysis is said to be similar to the approach used for valuing NFL franchises and represents several years of data.
Vol fans often assert that we are among the elite programs but it is nice to see financial data that supports our unbiased opinion!