With colleges now revenue sharing and paying directly, some people thought there would be changes with NIL collectives, and the possible ending of collectives at some schools.
Who knows what changes, if any, are in the cards for schools with huge athletic departments and connected collectives.
For smaller schools, like Tulane, changes are happening right now because their collective’s functions are being brought inside the athletic department. Below is an email sent out earlier today.
Dear Green Wave Family,
As we continue our commitment to excellence and providing the best for our student-athletes and coaches, I want to thank you for your continued commitment to Green Wave Athletics. Your support has made our upward trajectory possible, and it remains paramount as we navigate what lies ahead.
I wanted to provide an update regarding our Name, Image and Likeness (NIL) endeavors (often called revenue sharing or pool payments). As many of you know, The Fear the Wave Collective, run by Michael Arata and Jimmy Ordeneaux, has been supporting and operating the fundraising and activation for Tulane Athletics’ NIL operation over the past few years. Their efforts have been exceptional in support of our student-athletes’ endeavors and we cannot thank them enough for their hard work and dedication to the Green Wave.
As the collegiate landscape continues to evolve, and we await final approval of the House settlement this spring, I’m happy to share the Green Wave Club team will assume fundraising responsibility of the NIL/pool payment initiatives as of July 1, 2025. This responsibility will be in addition to traditional areas such as our annual fund, facility enhancements, student-athlete development and overall departmental needs. The proposed House settlement allows universities to manage all these operations, including bringing the responsibility for fundraising for NIL/pool payments inside the department.
We will always be grateful to the Fear the Wave Collective’s leadership team and all who supported their endeavors for our student-athletes. Fear the Wave will continue as our partner and as a media company, producing behind-the-scenes content and exclusive fan experiences. We're excited to continue collaborating with them on special projects that benefit our student-athletes and inspire our community.
As we ready for this new period of Tulane Athletics, we want you to be part of our journey. For our supporters that have interest in supporting our efforts to provide pool payments, we plan to release additional information in the upcoming days on how you can make those donations. Ultimately, we need everyone that has previously given to Fear the Wave to continue supporting us in this area beginning on July 1st. Individuals with corporate interests can work with our newly created NIL on-campus staff and the Wave Exchange .
Your continued support and willingness to invest in pool payments along with our continued critical needs, such as facilities enhancements and the annual fund, is vital to our continued success. Your commitment pushes us to achieve higher each and every day.
Roll Wave! |
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David Harris
Ben Weiner Director of Athletics Chair |
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