Honestly, when I first saw the schedules, I was certain that either the TX/OSU game or the TN/SYR game would have been relegated to 3:30 with the other being Noon.
Didn't figure either one to be primetime even though it's Labor Day weekend...people don't go to Columbus or Atlanta as weekend getaway spots.
Look at the two big prime time games - LSU/CLEM and ND/Miami...
LSU/CLEM will get ratings because those two programs are supposed to be on the upswing this year and make some real noise with a ton of returning production...Miami is connected with direct flights from any major airport in the country, so it's a good weekend getaway spot.