Gifts vs. Promotions: If the beer is given as a business gift to a specific client, the deduction is limited to $25 per recipient per year. However, if it is a general promotional giveaway to the public, it's considered an advertising expense and the full cost can be deducted.
Declaring this early tells me Merk had a conversation with Heupel. And Heupel did most of the talking.
It is what it is. Best case for '26 now is JA, GMac, and Faizon.
If not JA, then we need help from the portal. But you do all you can to keep Merk unless you think (a) JA will get another year, or (b) you've already got a lock on a portal QB.
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