A Sports, ESPN, and Dave Matthews Band question!

[TrueOrange]

Post this in whatever forum you think it most appropriately belongs.

I'm curious after watching this weekend of college football: why does ESPN/ABC(/possibly Disney?) use dave matthews band music so much. So many times when they're going to commerical, the little replay they show before they switch to commercial is usually accompanied by differing segments of dave matthews songs that I'm recognizing (heard tripping billies parts, all i am, etc)

My main question is though, does anyone know what really (if there is one) is the reason why ESPN or ABC uses dave matthews band so much? There some sort of tie in between the networks and the band? or just some favoritism or something?

 

[wounded mullet]

Because Dave Matthews music is now so bland and mellow and corporate it makes perfect sense to mesh it with the biggest corporate whore in the world..

 

[TrueOrange]

found the answer to my own question!
Awful Announcing: More ESPN Music News, DMB "Official Band Of College Football Coverage"

The Grammy Award-winning Dave Matthews Band will serve as the official band of ESPN’s college football coverage from the kickoff of the season to the conclusion of the BCS National Championship Game on ABC on Jan. 7, providing 10 songs – seven from their new album Big Whiskey and the GrooGrux King -- for game and studio telecasts across multiple platforms. The other three songs will come from the albums Crash and Under the Table and Dreaming.

The music will be featured in various ways during game and studio telecasts, including as the networks go to and return from commercial breaks, in highlight montages and for promotions of upcoming programs and show segments across ABC, ESPN, ESPN2, ESPNU, ESPN360.com, ESPN Mobile TV and ESPN International.

On occasion, the song will be accompanied by a video montage of Dave Matthews Band concert performance footage and college football highlights. Every Saturday Night Football Presented by Southwest Airlines telecast on ABC will feature a 45-second montage of first-half highlights at the beginning of the second half.

Here's the official presss release:

http://espnmediazone.com/press_rele...fficialBandofESPNsCollegeFootballCoverage.htm

The Grammy Award-winning Dave Matthews Band will serve as the official band of ESPN’s college football coverage from the kickoff of the season to the conclusion of the BCS National Championship Game on ABC on Jan. 7, providing 10 songs – seven from their new album Big Whiskey and the GrooGrux King -- for game and studio telecasts across multiple platforms. The other three songs will come from the albums Crash and Under the Table and Dreaming.



The music will be featured in various ways during game and studio telecasts, including as the networks go to and return from commercial breaks, in highlight montages and for promotions of upcoming programs and show segments across ABC, ESPN, ESPN2, ESPNU, ESPN360.com, ESPN Mobile TV and ESPN International.



On occasion, the song will be accompanied by a video montage of Dave Matthews Band concert performance footage and college football highlights. Every Saturday Night Football Presented by Southwest Airlines telecast on ABC will feature a 45-second montage of first-half highlights at the beginning of the second half.



Dave Matthews Band’s Big Whiskey and the GrooGrux King, available for purchase at http://www.davematthewsband.com, has been certified Platinum by the Recording Industry Association of America (RIAA). The album debuted at No. 1 on The Billboard 200 in June 2009, marking the band’s fifth consecutive studio album to enter the chart in the top position – thus tying Dave Matthews Band and Metallica as the only two groups in chart history to have five consecutive studio albums bow at No. 1.



Dave Matthews Band is Carter Beauford (drums), Stefan Lessard (bass), Dave Matthews (vocals, guitar) and Boyd Tinsley (violin). With more than 15 million tickets sold, it is the highest-grossing American act of all time.

 

[JSB2277]

Because Dave Matthews music is now so bland and mellow and corporate it makes perfect sense to mesh it with the biggest corporate whore in the world..

^this

 

[jakeman4]

They will never make another Before These Crowded Streets. I don't mind hearing DMB in any form or fashion.

 

[kiddiedoc]

Because Dave Matthews music is now so bland and mellow and corporate it makes perfect sense to mesh it with the biggest corporate whore in the world..

Counterpoint: Tripping Billies (the song I noticed at a commercial break the other day) is now about 16 years old. . . .and it's far from mellow or corporate.

 

[VolGal423]

I don't mind DMB. I actually enjoy it! Play on, Dave...play on.