I'm just saying, Sell a patch on each arm or a big spot on the back or shorts (don't deck the whole thing out like Nascar or anything). But you could even have the kids get their own sponsorship, Nike wants to directly advertise for the #1 recruit? let him. Even walk ons would be getting advertisements though, so its not like whole companies probably wouldn't do teams.
Set a limit on it of course, give the revenue to the players, and then boom, no more worries about this needing to give university money to pay players. Let the ad space do it. Can't complain about taking it from the university then that way either.