VolsSportsFan
Where are the turtles?
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Well, we can blame the NCAA for the uniform business. In 1971, they passed a rule that stated one team had to wear white. Sometime in the 80s, they changed it to the home team had to wear white (even LSU). Eventually, they changed it back to the original 1971 rule, and added a rider later that said if both teams agreed, they could both wear their primary colors. Leave to the NCAA to fix something that wasn't broken.
I think you mean the home team had to wear their color jersey. LSU is the one that got them to change it back so that the home team could wear white in 1995, although for a while they had to get the visiting team to to agree. Vanderbilt refused in 1995 to wear white, and most seemed to think it had to do with DiNardo leaving Vandy for LSU. In 1997 Florida agreed to wear their blue jerseys but in return LSU had to wear their dark jerseys at Florida the next year; which they did (well special gold jerseys, not their traditional purple ones) and Florida wore their white jerseys at home. At some point they changed it to the home team decides what they want to wear and the visiting team has to wear the opposite, unless the home team agrees to let them wear their color jersey (and there is enough contrast).
And of course all this started because of black and white TVs; people complained they couldn't tell the difference between teams therefore the rule that one team had to wear white was created. Obviously they need to keep using rules based on black and white TVs.