Big10 TV Deal Trumps SEC

#1

turbovol

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#1
I'm a bit surprised that the Big10 has negotiated a TV-rights package that is significantly more lucrative than the SEC's new deal.
The SEC deal is roughly worth $3 billion over 10 years, I read. The Big10 deal with Fox, NBC and CBS is worth $8 billion over 7 years. Under the league's new
deal, each Big10 member should get a /minimum/ of $80 million per year--and it could be higher. Damn--that's a ton of money.

Under its new deal each SEC school should get about $70 million annually for the next several/10 years. Each SEC school gets a slightly higher percentage of its deal than each Big10 school, in theory, because the Big10 will soon have 18 members while the SEC will have 16. It's a bitd complicated because some of the new members of the leagues will not get a share of the TV rights money in the first year or so, I believe. I think the Big10 will get some advantage from adding UCLA and Southern Cal to its member roster--two prestige schools from a major TV market. The SEC will add eyeballs from Oklahoma and Texas (where the conference already gets viewers for A&M games). Oklahoma ain't southern California, but it does have the usual mass of insane southern/southwestern fans for whom Sooner football is everything. It's all crazy: 16 and 18-school conferences are stupid and unwieldy--just too big. Schools will be hanging banners for coming in 4th.
 
#2
#2
I'm a bit surprised that the Big10 has negotiated a TV-rights package that is significantly more lucrative than the SEC's new deal.
The SEC deal is roughly worth $3 billion over 10 years, I read. The Big10 deal with Fox, NBC and CBS is worth $8 billion over 7 years. Under the league's new
deal, each Big10 member should get a /minimum/ of $80 million per year--and it could be higher. Damn--that's a ton of money.

Under its new deal each SEC school should get about $70 million annually for the next several/10 years. Each SEC school gets a slightly higher percentage of its deal than each Big10 school, in theory, because the Big10 will soon have 18 members while the SEC will have 16. It's a bitd complicated because some of the new members of the leagues will not get a share of the TV rights money in the first year or so, I believe. I think the Big10 will get some advantage from adding UCLA and Southern Cal to its member roster--two prestige schools from a major TV market. The SEC will add eyeballs from Oklahoma and Texas (where the conference already gets viewers for A&M games). Oklahoma ain't southern California, but it does have the usual mass of insane southern/southwestern fans for whom Sooner football is everything. It's all crazy: 16 and 18-school conferences are stupid and unwieldy--just too big. Schools will be hanging banners for coming in 4th.
The SEC deal is $7 billion over 10 years




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#3
#3
The Big Ten and SEC had been jockeying back and forth prior to expansion, it's hard to understate how massive the Michigan/Ohio State/Penn State followings are, and were able to add UCLA/USC while actively negotiating as opposed to after signing a deal like the SEC did with ESPN prior to getting Oklahoma and Texas on board.

With Oregon and Washington, the Big Ten now has the four largest brands west of the Rocky Mountains. The next SEC deal will be huge too, but it's tough to beat the Big Ten when it comes to media deals.
 
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#5
#5
As a fan, IDGAF which conference is receiving how much $ from TV/Streaming networks.
I care more about how many minutes of commercials per hour will be forced down the fans’ throats with the new “deals”. The games are borderline unwatchable live now, 3:30 to 3:45 in duration. And the conferences (schools) accept new rules to reduce the # of plays in a game, so even more commercials per hour are force fed to fans.
Typically, for games I don’t attend in person, I watch after the fact with commercials edited out. I mean, I love live 🏈, but can’t swing all the non game stuff. I don’t need to see Deon/Saban riding stationary bikes.
 
#6
#6
As a fan, IDGAF which conference is receiving how much $ from TV/Streaming networks.
I care more about how many minutes of commercials per hour will be forced down the fans’ throats with the new “deals”. The games are borderline unwatchable live now, 3:30 to 3:45 in duration. And the conferences (schools) accept new rules to reduce the # of plays in a game, so even more commercials per hour are force fed to fans.
Typically, for games I don’t attend in person, I watch after the fact with commercials edited out. I mean, I love live 🏈, but can’t swing all the non game stuff. I don’t need to see Deon/Saban riding stationary bikes.
Isn't it great that they have done all these rule changes to 'shorten the game'? To me it is amazing all the knuckledraggers that bought into that.
 
#7
#7
The SEC deal is $7 billion over 10 years




View attachment 585720

The chart here says $7 billion--but the story itself says $300 million a year for the SEC, which equals $3 billion for 10 years. Multiple other
stories cite the same $300 million a year for the league number, including The Athletic:

"In May, Florida football coach Billy Napier said SEC projections shown to schools suggest the payout per school will increase to somewhere between the high $60 millions and the low $70 millions when the league’s new $300 million-a-year deal with Disney for the games CBS was broadcasting kicks in."

A major point of that Athletic story is that the Big10's rights deal is significantly better than the SEC's, which I don't think has been the case for quite some time.

I've not seen any article that says $7 billion. If you have other sources that cite that number, I'd love to see them.



 
#8
#8
The chart here says $7 billion--but the story itself says $300 million a year for the SEC, which equals $3 billion for 10 years. Multiple other
stories cite the same $300 million a year for the league number, including The Athletic:

"In May, Florida football coach Billy Napier said SEC projections shown to schools suggest the payout per school will increase to somewhere between the high $60 millions and the low $70 millions when the league’s new $300 million-a-year deal with Disney for the games CBS was broadcasting kicks in."

A major point of that Athletic story is that the Big10's rights deal is significantly better than the SEC's, which I don't think has been the case for quite some time.

I've not seen any article that says $7 billion. If you have other sources that cite that number, I'd love to see them.



How's the AP for ya

IMG_2674.png
 
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#11
#11
Living here in the middle of B1G Country I can tell you that a lot of folks hate the new B1G deal because so many games are being aired on streaming services like Peacock. Before long all the games will be moved to streaming services like Peacock, Hulu. Amazon or Paramount.
 
#12
#12
I hope ABC airs more SEC games next season to make up for losing the 3:30pm CBS slot. A lot of low class families do not have access to streaming or cable. It could result in future recruits watching more Big 10 football on network television, instead of the SEC on EsPN 4 or ESPN Whatever. In the next contract negotiations, the SEC should lobby for a Thursday night primetime game on network television.
 
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#13
#13
I will miss the CBS 3:30 games. Something about their production value, sound mix, even that short little music theme is far superior to every other network. Really wish there could have been a solution to keep that tradition. And despite all the Danielson hate, if he's in the booth for your team's game, your team is relevant.
 

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