JohnWardForever
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westwords Thanks for this wonderful story Marvin West! Battle came up with the idea of colleges licensing the production and sales of caps, sweatshirts and a hundred other items enhanced with college names and logos. He wanted to ask someone at the University of Alabama for their opinion.
“I must have gone to six or seven offices asking where the licensing department was,” Battle said. “They said, ‘Licensing for what?’ Nobody knew what I was talking about.”
Bingo.
Battle’s Collegiate Licensing Company eventually represented more than 200 schools, bowl games, conferences and other college entities. Big programs, including Tennessee, now make millions annually from the sale of branded products.In 2007, Battle sold the company to IMG for more than $100 million. westwords READ IT.
Bill Battle created this motivational line!
“I must have gone to six or seven offices asking where the licensing department was,” Battle said. “They said, ‘Licensing for what?’ Nobody knew what I was talking about.”
Bingo.
Battle’s Collegiate Licensing Company eventually represented more than 200 schools, bowl games, conferences and other college entities. Big programs, including Tennessee, now make millions annually from the sale of branded products.In 2007, Battle sold the company to IMG for more than $100 million. westwords READ IT.
Bill Battle created this motivational line!
