I believe this is good news for both A&M and the SEC. It shows the Big 12 is not dead (after A&M's departure) and that, at least for the moment, there is a certain amount of stability. That said, I am grateful to be gone from that snake pit and very grateful the SEC accepted us.
You don't really see a ton of BYU gear floating around outside of Utah, but there are about 15 million of them, mostly in the west and the ones that follow sports are almost always BYU fans first and foremost.