Can anyone explain why the SEC so often has central time…

[brockytop]

games at 7p eastern and an eastern time game at 9p eastern? Seems it would be more convenient for both home fan bases if the game times were flip-flopped

 

[Volnuck]

games at 7p eastern and an eastern time game at 9p eastern? Seems it would be more convenient for both home fan bases if the game times were flip-flopped

Tv.Tv.Tv.Tv.Tv.Tv. It’s all about Tv dollars.

 

[JoAllan]

9 of the teams are in the central time zone.

 

[markus]

did suck though, every year there are a few.....seriously if you have a job going to a 9pm game does not work

 

[brockytop]

9 of the teams are in the central time zone.

Which has absolutely nothing to do with central time TV games being earlier than eastern time TV games.

 

[Larkin]

games at 7p eastern and an eastern time game at 9p eastern? Seems it would be more convenient for both home fan bases if the game times were flip-flopped

Brocky,
It makes zero sense bro.

 

[bleedingTNorange]

Which has absolutely nothing to do with central time TV games being earlier than eastern time TV games.

They are banking on more Tennessee fans being willing to stay up late and watch the game than those of central time team…random numbers, but doing it this way they are thinking

Florida @ LSU 7pmET draws 5m viewers
Vanderbilt @ Tenn 9pmET draws 15m viewers
Total: 20m viewers

or

Vanderbilt @ Tennessee 7pm ET draws 17m
Florida @ LSU 9pm ET draws 1m viewers
Total: 18m viewers

Option 1 brings more total viewers for the evening, it sucks but essentially because we have a great fan base we get punished for it…happens with Kentucky too.

 

[Thunder Good-Oil]

Which has absolutely nothing to do with central time TV games being earlier than eastern time TV games.

Seems like they just schedule the matchups without considering the local time. With the majority of teams in the central time zone, they aren’t going to assess if they are getting a benefit or not. The viewing habits at 7pm and 9pm (eastern) and how that translates to maximum advertising revenue is the only consideration. I don’t know what is more lucrative for each hour - 6pm in the central zone or 10pm in the east. I would think 10pm in the east so the matchup that would draw better ratings based only on the interest in the matchup could be put in the 9pm-11pm slot. 9pm eastern is prime time in the entire coverage area.