I am going to respectfully disagree with you on this, I really think he has to get Obama talking about issues, and ideas. He needs to look the part of a leader, and communicate those ideas and issues. The one thing you can say about Obama is he can communicate. McCain needs to talk about specifics. Obama has been very broad on issues, pin him down. One of Cunninghams little catch phrases on Obama is "peel away the bark", I think he's dead on, McCain is going to have to do that one way or the other, or he's going to get his teeth kicked in.