Nascar has screwed up and david knows it. When they took the car setup out of the crews hands they effectively killed the nascar i knew. That was such a big part of it all nascar doesn't know what they have done. I'll say this also, fox's coverage is awful. I could care less about seeing a stupid cartoon of a groundhog or whatever that stupid thing is (digger). What the hell are we watching now disney? They're hour and half long pre race stuff drives me crazy also. Bill france jr needs to wake up or this thing is going too erode to a point of no return.
I don't like ALOT of what NASCAR has done now by reeling in the drivers and also by tying the crew chiefs hands behind their backs.
But I will defend Digger believe it or not. I'll try to do this as a comparison to pro wrestling (which I still watch). In wrestling you have giants, midgets, hotties, and everything in between. Wrestling has all different types of personalities for the different types of fans. You can have technical wrestlers that appeal to the wrestling purists, larger than life muscle guys that appeal to weightlifters and kids, cocky heels that appeal to cocky people, fun babyface characters like Rey Misterio and Kofi Kingston that appeal to children, etc. You have guys like the Undertaker and Shawn Michaels still kicking around appealing to old school fans.
In racing you have some of the same type of characters when NASCAR lets them be themselves. You have the cocky heels like Kyle Busch, Robby Gordon, Tony Stewart. You have the fun clean babyface characters like Jeff Gordon and Dale Earnhardt Jr. You have the "old school" guys that appeal to some of the older crowd like Mark Martin, Michael Waltrip, and Bobby Labonte.
The kids like the bright colors of some cars but its hard to keep kids attention. I've noticed when my nieces are over (ages 5 and 3) that they won't really be watching the races but when they show the Digger graphic they jump up and say there's Digger and get all excited. Yeah, I personally could do without it but then seeing them getting excited and laughing over the cartoon character it made me "get it." Digger is most definitely not about the more adult fans - its for the fans with kids that might watch and they can sell Digger shirts for the youngins.
So at least IMO Fox does a pretty good job with that. Also I think they get a bit of a bad rap because they are doing what wrestling does - appeal to a broad range of people. If they were too technical it would go over some casual fans heads and that might turn them off. I hate having TV break to Jeff Hammond sometimes to show me what I've seen 2,593 times already but I have to remind myself that it could be the first race some of these people have ever seen. So, they mix a little technical talk in but also dumb alot down for the newer fans. Also on Fox you'll notice them having alot of fun with the broadcast when the racing is a bit lackluster on track. They do this to try and keep people entertained and awake. They are trying to appeal to a large range of people.
Say you go to the best steak restaurant in your state. Of course you want that good steak more than likely. But odds are that you might have a wife that don't like steak but wants chicken or a good salad. Your kids might want macaroni or a hamburger. That steak house knows they have the best steaks but they serve other items as well because not everyone is there just for the steak.
Digger is one of those items on the kids menu that the adults might not get because they are there for the steak but having a hamburger and chocolate milk makes the kids happy.