That is what I was getting at. He does a lot of self promotion, but most of it is to benefit the cause and is meeting his mission. He has to promote himself and his program to get people to invest in the program. The self promotion is not a bad thing. After all, Deion Sanders is and always has been a brand. He has put his brand to good work for great causes with Jackson State, HBCUs, and young men that were not given the opportunities others were given. I love what he is doing. On the flip side, his career will benefit from all he has done at Jackson State and he has made headlines. Other programs notice what he is doing because he is winning, making a difference in young mens lives, and it doesn't hurt that he is out there front and center for all to see on College Gameday, AFLAC commercials, 60 minutes, social media, etc. From the time that he arrived on campus with a police escort to the press conference to now, he has brought positive attention to Jackson State. He has had a plan and I admire the work he's done. It should be a case study some day on how to turn around an underfunded forgotten program.