AshG
Easy target
- Joined
- Nov 5, 2008
- Messages
- 8,374
- Likes
- 7,400
"Apple's App Tracking Transparency Framework Causing Advertisers to Spend More Money Targeting Android Users - MacRumors" Apple's App Tracking Transparency Framework Causing Advertisers to Spend More Money Targeting Android Users - MacRumors
With the latest iOS update, Apple's new app tracking permission system has prompted 66% of iOS users to deny their apps the ability to track and sell their usage data. This has led marketing companies to spend far more money promoting their products to Android users and buying their usage data to hypertarget their interests.
Unless Google responds with a similar program, my next upgrade will likely put me back on an iPhone.
With the latest iOS update, Apple's new app tracking permission system has prompted 66% of iOS users to deny their apps the ability to track and sell their usage data. This has led marketing companies to spend far more money promoting their products to Android users and buying their usage data to hypertarget their interests.
Unless Google responds with a similar program, my next upgrade will likely put me back on an iPhone.
