If you want to know why Urban Meyer is rich like butter to today's hip-hop generation, then just take a look at today's newly redesigned Orlando Sentinel. It's visual. It's colorful. It's bold and bodacious. It's just cooler than the traditional newspaper.
And that's Urban Meyer. He's just cooler because he has purposely redesigned the traditional college coach. He is reinventing the image of the rumpled, old, outdated football fogy and turning him into a more modern, attractive version that looks phat and fresh on his state-of-the-art Web site CoachUrbanMeyer.com.
In this cat-quick, double-click world we live in, Meyer is all over imaging and presentation. If you
Google college football coach, his name should be the first one to pop up. He is, after all, Coach YouTube.
When the
Gators open their new $30 million football offices later this summer, the entrance will be filled with huge high-def TVs running endless video loops of Florida's national championships and Southeastern Conference titles. When a recruit walks into his office, all he sees is video and photographs of green grass, full stadiums and pretty girls.
"That's what's appealing to young people," Meyer says. "We spend an inordinate amount of time on presentation. Video is the No. 1 way to do that because that's what recruits respond to. Nowadays it's all about music and video."
Most everything he does or is asked to do by the media is about luring recruits. He will attend the ESPYs next month because he knows recruits will think it's cool to see him chillin' with
Justin Timberlake. When Fox Network asked him to be an analyst during the pregame and halftime shows at the BCS National Championship Game, he visualized how many national recruits would be watching the LSU-Ohio State game. The same with ESPN when the network approached him about bringing its GameDay crew to Gainesville in April for four hours of coverage of the Orange and Blue spring scrimmage.
The woman-to-English one is amazing
