interesting: this guy could've been our new AD in '03

#1

kamoshika

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#1
Bill Schmidt seems to have the Midas touch:

Schmidt will show up July 11 to be inducted into the Greater Knoxville Sports Hall of Fame.

His fingerprints have shown up in deals that have helped transform sports marketing into the big-bucks landscape that today is taken for granted. The introduction of Michael Jordan as the iconic spokesman of Gatorade was Schmidt’s master stroke.

But there were plenty of others. Introducing the Home Run Derby to baseball’s All-Star weekend and the Slam Dunk Contest to the NBA All-Star Game. Bringing Punt, Pass & Kick — with girls, too — under the NFL umbrella. Honoring high school Gatorade Players of the Year in every state. All Schmidt deals.

https://www.govolsxtra.com/news/2013/jul/04/from-bronze-to-gold-sports-marketing-pioneer-to/
 
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