I got a bottle of damn 12 the other day because someone recommended it. I have to say I hate the way it smells but tastes good. That being said neither of them are my favorite.
George Dickel No 12 is my GO TO! I like all Jack but its all kinda sweet except for the single barrel.
I will say that JD single Barrel blows anything that Dickel makes away. I like Dickel NO 12 better than I do Dickels single barrel.
For the $ I dont believe there is a better Whiskey than NO 12. You can get a 1.75L bottle for under $40. Sure if you wanna spend more $, you can find much better Whiskey than NO 12 but if you want to good bottle for cheap....NO 12 is the way to go.