Kellogg , Pringles

#1

EvanStalcup1990

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#1
"Kellogg announced this week that they were acquiring Pringles. Let's discuss the acquisition in the context of organizational strategy (chapter 6). Research Kellogg's financial performance and current product offerings. Do you think this $2.7 billion investment makes sense for Kellogg long term? Why or why not? Use concepts from chapter 6 to justify your position, including the strategic management process, SWOT analysis and BCG matrix."

-Don't care about the swot analysis or the other management stuff, was wondering if Kellogg is making the right move buying Pringles? Was hoping that she would give another political one, but the teacher maybe got scared of all the trolls from my post on the other students. :eek:lol:
 

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