We spend more than Bama.Has your 1.4mil brought you to the top of the SEC east?
It looks ridiculous to us, but consider their perspective. How much better would the UK football team really be if that 300k were put there? One could argue that Madness is the better bang for the buck there.
Profits in 2011-2012
Football $19,668,166
Basketball $6,201,868
Did you see the numbers? As bad as UK football is, it still earns three times the profit of basketball.
From a simple return on investment standpoint, why not put more money in football?