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The headline quote is a beauty: "We don't have many kids that are dying to be here. They didn't grow up wanting to go to Ole Miss."
https://footballscoop.com/news/lane...ned-college-football-players-into-mercenaries
"Accepting that you're going to not have phenomenal culture. It doesn't mean I don't work on it, but I think I have to realize, hey, it just is what it is," Kiffin said. "One, we don't have many kids that are dying to be here. They didn't grow up wanting to go to Ole Miss. These transfer kids are going to a place that fits them best at that time. It's not about the school. And they're not on their third, fourth, fifth year with you, where, 'Hey, they know how we do it. They know the expectations, the culture, the other players.' Unfortunately now it's like plug and play."
"A lot of that locker room, that's where they wanted to play when they grew up. In the NFL, it's business," he said. "It just makes for a very different dynamic. We're now moved toward that to where it is really business and I would say the joy is not the same."
https://footballscoop.com/news/lane...ned-college-football-players-into-mercenaries