Then call up the News Sentinel, the local TV stations, the radio stations, Volquest and 24/7 and demand coverage. UT isn’t going to call a weekly press conference for no one to show up. Soccer and volleyball have invited media to attend every practice thus far and no one has been there.
UT isn’t creating the content for other sports, the media is. Your issue is the media, not UT.
The media is one part of the issue, but UT is the other. The soccer season has started and there hasn't been a word in the Daily Beacon--nothing, zero. UTSports.com has also produced almost nothing--not a single preseason story, I don't think, and only a brief piece on the Alabama game. Why would outside media become interested in the non-rev sports at UT when the UT media is not interested in doing stories on non-rev sports? Generating interest must start at the source--with the coaches and the programs itself. Their staffers should be calling the News Sentinel--not fans. If they're not pushy about getting coverage, then the UT media are not going to do much and, as stated, neither will the outside media. I'm not unrealistic; I don't expect a lot of coverage of non-rev sports--but there should be some coverage or you will never build fan bases for these sports. South Carolina, bama, florida, Texas A&M and others have more fan/media support for soccer than UT does. Why? I suspect because they work at it a bit. A number of universities outside the SEC have a serious fan base for soccer.
Lastly, there is a obvious constituency for soccer if you work at it. It's the most popular sport in the world. The Women's World Cup is taking place right now. Huge numbers of American kids play soccer, and the sport continues to grow in popularity. The U.S. women's national team has a major following. Plus Knoxville now has a pro, or semi-pro, team. While I want other non-rev sports to get coverage, none of them can make similar claims. So there is a base of interest that can be tapped into...if people work at it.
Also, if you notice, the universities in America where Olympic (non-rev) sports are popular and successful tend to be some of the best colleges in America--Stanford, UVA, Cal, North Carolina, others. It's time that UT and the state of Tennessee broaden out from its yahoo, football-obsessed culture. I love UT but it's not at the level of, say, UNC, and wouldn't it be nice if it was. You know which student-athletes at UT are the most well-rounded and impressive? The non-rev student athletes. In fact, two of UT's consistently best programs are swimming and tennis. It's time that their efforts and contributions to the UT athletic department and university are recognized and appreciated a bit more. We have a top swimming coach, and White rewarded him for his success very recently with an extension and pathetic annual raise of $10,000! Are you kidding? The coach should be looking for a job at another university that appreciates him more. I'm not anti-football and basketball--my father played football at UT, and I fully realize that football pays the bills--but it would be nice to see UT and its fan base become a bit more polished instead of continuing the Southern drool 24/7 over one or two sports. I think the non-rev coaches are just resigned to the fact that everything in the South still revolves around football and thus don't expect much coverage.