As I read the article, schools like UT, UF, UGA, and LSU -- the schools with the larger alumni bases, benefit the most from striking their own deals. UT apparently controls its own rights, too. You think Hamilton et al want to give up the kind of money they can make by contracting with their own regional provider so that Ole Miss can enjoy some shared proceeds from a deal with Jefferson-Pilot??
This is the big boys in the conference refusing to allow the conference to bargain away their rights in the interests of the collective.