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unconventional
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The University of Miami men's basketball team will be sporting LeBron James-branded Nike gear this coming season thanks to a sponsorship deal with the Miami Heat superstar, two sources said Friday.
James will also be sponsoring Ohio State and Kentucky.
Miami players were told the news by coach Jim Larranaga on Thursday.
James' publicist, Keith Estabrook, said he wouldn't comment on the matter and directed all questions to Nike, which didn't immediately return an email from the Sun Sentinel.
James, who has been active in promoting his brand, follows in the footsteps of Michael Jordan, whose Jordan Brand is the official equipment supplier of his alma mater, North Carolina.
Yuck.