The Zima of a new generation?
I guess there’s always gonna be a market for a more palatable way of getting schnockered. I mean, Ketel One used to essentially market itself as a liquor you can’t taste — just like adding alcohol to your favorite beverage!
But people drink with different goals. When you’re young you tend to drink to get drunk. For a lot of folk that begs for an easy path.
I’m older and I like a nice single malt scotch (my avi’s a dead giveaway). I don’t drink that to get drunk but rather because I just really like it. Of course, the fact that I much more often drink a simple Johnnie Red rather than a single malt just because the amount of scotch I go through in a given night is just not economical at single malt prices kinda says I’m also drinking it for the alcohol.
So what’s my point in all that? Well hell, I don’t have a freakin point, I’m just half-lit and prattling away on my phone.