Well, smart people do some really stupid things sometimes. Sometimes repeatedly based on my love life.
I'd say that Broznek- and the Tigers- got really, really lucky that Gaddy's mom thought so little about it that she didn't even mention it to him for ages. The potential creepy factor about that call is astronomical.
I mean, think about it. You're a low-level employee in a vast company, and one day the CEO calls you up acting buddy-buddy because your kid is considering going to a school he's a big fan of. There are just so many ways that call could have gone/ been taken wrong. There's not much difference between this and if he'd told her- innocently thinking he's being nice- that she ought to wear dresses more often because she's got attractive legs.
Thankfully, Gaddy and his mother, and Goodman confirmed the fact, didn't think much of it much less were troubled in any way. The opinion now is that it is purely a secondary violation- meaning no penalties- and the NCAA will just confirm that somebody is going to at least figuratively give doofus a swift kick in the ass.
The problem is going to be that this serves as a black check-mark on the Tigers, and the NCAA will look harder than normal at any future signs of poor control by Memphis, even ones that wouldn't be significant on their own.
Personally, I'm hoping Fred Smith overnights Broznek's viagra to a Zimbabwe pig farm and tells him to go fetch it.