Let's suppose all the football athletes got together and said "Ok, you want your scholarships worth?....you get 2 games max. No bowls. If you want us to play the other 10-11 games and bowls, then the players have to likewise get their fair share of the BIG TV and other licensing revenues (ala NCAA football video games)." It's called labor negotiations. It happens every where...in every country, state and city.
The REAL problem here is that the NCAA has been hiding behind this fallacious veneer of AMATEUR ATHLETICS/STUDENT ATHLETES....all the while treating it as the BIG BUSINESS it is, on their end. IT HAS BEEN A QUASI-PROFESSIONAL LEAGUE SINCE GAMES WERE FIRST BROADCAST ON TELEVISION .
It's time for this massive charade to end. It will in court. Wheels are already in motion. I find it odd that so many would side with the bureaucrats in the NCAA and speak so harshly of the kids who literally generate the big revenues. Why should they NOT get a reasonable slice of the pie they help cook, as it were? You say it's because they already get scholarships. Universities were offering scholarships BEFORE big money TV contracts ever came about. Scholarships are also offered to athletes of other sports that don't generate a dime. Scholarships to students based on merit, etc.
So, how then is just a scholarship amicable terms for an athlete that sees BILLIONS made off his and others' backs. They DO work hard...very hard...to do what...enrich the fat cat bureaucrats in the NCAA and Universities? Scholarships aren't even a drop in the bucket, comparatively speaking....and many of you know it.