And you open up connections in the area by meeting with a kid just to tell him you don't want him?
We don't know the full story. First off, it's hard to tell whether Kiffin said the kid didn't fit into the offense, or whether the kid was saying that after Kiffin visited him. Here's the quote:
“He said I have a good live arm, am athletic and good at my position. But I don’t fit into their pro style of offense that they’re going to run.
“My game is out of the shotgun because we ran the spread. But he took my package and said he’d spread the word about me.”
Thus, it's entirely possible that Kiffin told him what type of offense we were going to run and he just figured that it wasn't the right offense for him (given that he runs the spread and Kiffin doesn't want to). Then, to be nice, Kiffin said he would still get the word out about him to coaches who run the spread.
Or, scenario 2 could be that the kid had expressed interest in Tennessee and wanted to come here, but Kiffin was good enough to let him know that he should look elsewhere because he wasn't the right fit for the offense.
But, given the quote, I'm inclined to believe scenario #1.