The problem with the contract is it is all or nothing. Kirby had an individual contract with the shop which would have paid him nicely. Then Spyre got contract and he was told it was Spyre or nothing. He went from a 50% cut of profits to 8%. Not how business should be done, especially with college athletes and their university. When you understand that a t-shirt with their likeness is selling for $28 and after everybody gets their cut for creating, production, advertising, sales, and display (as I was told) the profit is about $6-8 and they get 8% of that. Something is wrong with this picture but that is how it is done. That is why we have chosen to do our own, may not sell as much but get 100% of profits and done business with other people where we can negotiate our own deals for clothing. He is still on their contract, because there is no choice, but have other contracts also. Then it is a pain to draw your money out of the account.
I have talked to Spyre but I think the contract with them was a bad deal for the athletes of UT. Yes, some are doing real well and that is good.
The problem I have with NIL is that the incoming athletes are getting these large NIL deals and the ones who are already here in every sport are not getting those. There should be some way to equal it out. The sad part is most of our baseball team will come out owing $60-85,000 in student debt when others are making $100,000's or as football and basketball players millions. I don't think most contributors know this to be the case. As much publicity as Kirby and others have gotten, they still do not and/or did not have any NIL deals that paid anything significant. I'm trying to keep this to my child and not throw any others under the bus but I know it is discussed among the athletes and the parents at P5 schools all over the country. As you can imagine, we have friends at almost every SEC school. I know the players that were already at LSU that are carrying their team right now did not get very little and most none of that $10 million. Something is wrong with that system.