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The NFL doesn't pay musical acts to perform at the Super Bowl halftime show, and it's not hard to see why: with a worldwide audience numbering in the nine figures, halftime acts enjoy an almost immediate bump in sales and touring revenue.
Now, at last, the NFL is apparently going in the complete opposite direction, asking musical acts to pay for the privilege of playing the halftime show.
Per a new Wall Street Journal report, the NFL has apparently narrowed the list of potential halftime performers to three: Coldplay, Katy Perry and Rihanna. From there, negotiations are getting a little sticky....
http://sports.yahoo.com/blogs/nfl-s...for-the-privilege-of--exposure-180802404.html