At least the Cotton and Capital One can justify their decisions. The Cotton almost always takes an SEC West school and it's hard to argue with the SECCG loser getting into the Capital One. The Outback has no excuse. They had a shot at getting a top 10 team that guaranteed ticket sales and they passed?!?! I always try to pull for the SEC during bowl season, but a part of me wants to see Florida get annihilated just to prove a point.
All in all, the Peach Bowl matchup is a lot more interesting and could help recruiting more than a matchup against the Big 10. I'm not sure if that's worth the $500,000 difference in the payouts, but I'm trying to find a silver lining here.