Googling pictures of Muschamp?
Seriously though, most of the time ads like that are contextual, but it's hard to say what it might be based on exactly. I can assure you I'm not running any direct as campaigns with Florida.
On the desktop I get a lot of the targeted adds but it seems on mobile it's more random.
Like right now I'm getting Dish adds but I haven't been looking into Dish or any cable companies for that matter.
Contextual makes sense. I guess that's why Vandy ads pop up occasionally too. Thanks to all the people that go on and on about them.