This is where Row The Boat came from. It has nothing to do with being gimmicky. Fleck is not my first choice, but for the love of all that is holy, you all should actually pay attention to what's going on instead of throwing your little baby fits when we get news that is different from who you want:
On Feb. 9, 2011, Fleck lost his second son, Colt, to a heart condition. Row the Boat originated after his son passed away.
“As you hold your son as he passes away, your whole life changes. What you believe in, how you’ve believed in it, what you’ve done to that point, where you’re going to go and how you’re going to live your life all changes. But Row the Boat is really my second son’s life as I continue to live his life for him. It’s his life.
“It’s a never-give-up mantra that has to do strictly with life or adversity or handling success, never giving up, and it means a few things. When you row a boat, you’re rowing, don’t ever look at me and paddle. That’s completely different. We’re rowing. Your back is to the future, which is something you cannot control, nor can you see. You have to trust the person in front of you, that you’re looking at, that they’re doing their job and rowing at the same speed, same efficiency as you are. But that’s the future, you can’t control that. You don’t know if there’s rocks, water falls, stormy seas, you don’t know what’s ahead of you. You’re rowing in the present, which is the only thing you can actually control, and the only thing you can actually have an impact on. You either choose to take your oars and put them back in the boat and stop, or you put them back in the water and continue to go. But you’re looking at the past, which is the only thing you can actually learn from. But you can’t change.