Showroom shock! Dealer jacks up truck’s MSRP 43% amid auto industry crisis

[VolFaninFla]

Dealer jacks up truck's MSRP 43% amid auto industry crisis

Will they sell any at that markup?

 

[K-town Vol Fan]

Just flat out price gouging, trying to recover losses by marking up these vehicles. I dont feel sorry for them, dealerships have been scamming customers since theve been around. To hell with em.

 

[allvol123]

Just flat out price gouging, trying to recover losses by marking up these vehicles. I dont feel sorry for them, dealerships have been scamming customers since theve been around. To hell with em.

That’ll show em.

 

[tbh]

Eh, they're in business to make money. That said, no one is holding a knife to someone's back to buy from that dealership, now or in the future.

 

[9296potsguy]

Just flat out price gouging, trying to recover losses by marking up these vehicles. I dont feel sorry for them, dealerships have been scamming customers since theve been around. To hell with em.

You said it…trying to make up losses. If someone is willing to pay the price for a premium unnecessary item, why not try to recover? Businesses aren’t there to take losses.

 

[Firebirdparts]

I would say yes, for a bronco, they can probably get it. Broncos aren’t limited, but over the years, price gouging on this level was going on whenever the market for a car would support it. Vipers, Cobra R, that rare sort of thing. The Solstice//Sky around here had $10k adders on them, and that was about the same, about 40%, on that car. Those were also not limited.

Ford will produce a bunch of Broncos, so the window for this will eventually close.

 

[utvolpj]

Just flat out price gouging, trying to recover losses by marking up these vehicles. I dont feel sorry for them, dealerships have been scamming customers since theve been around. To hell with em.

How is it price gouging?

 

[C-south]

I wonder if someone came in eligible for the supplier discount if they’d honor it?

 

[Rasputin_Vol]

Just flat out price gouging, trying to recover losses by marking up these vehicles. I dont feel sorry for them, dealerships have been scamming customers since theve been around. To hell with em.

No one in that town should ever buy from that dealership again...

 

[YankeeVol]

I wonder if someone came in eligible for the supplier discount if they’d honor it?

A LOT are not honoring supplier or employee pricing

 

[YankeeVol]

How is it price gouging?

I can see it both ways. They are taking advantage of the shortage situation.

However, a new car is not a necessity.

 

[Wireless1]

I wonder if someone came in eligible for the supplier discount if they’d honor it?

Went to pick up my new company vehicle, there was a screw up so I still need to wait. While at the dealer he mentioned that 3 of the load of 5 were courtesy deliveries and it really pissed the salesmen. The used car manger was scoping out my SUV and asked if I was going to buy it. Said if not to get a price from the leasing company and let him know, we could both make some money.

 

[Toujours Pret]

They can charge whatever the market supports, and I'm sure someone will pull the trigger.

That said, it's long past time for a repeal of laws that prohibit direct factory to consumer purchases.

 

[VolunteerHillbilly]

I would assume that most manufacturers have provisions in their contracts with dealerships that limit how much can be charged over MSRP. Maybe in times like these, the manufacturers are not doing much to enforce those clauses but the day will come when supply once again exceeds demand on many models and dealerships who want to maintain a territory will have pay for the sins of today by accepting delivery of a bunch of cars that nobody really wants but some people will buy for basic transportation purposes if the price is low enough.

 

[Firebirdparts]

I would assume that most manufacturers have provisions in their contracts with dealerships that limit how much can be charged over MSRP. Maybe in times like these, the manufacturers are not doing much to enforce those clauses but the day will come when supply once again exceeds demand on many models and dealerships who want to maintain a territory will have pay for the sins of today by accepting delivery of a bunch of cars that nobody really wants but some people will buy for basic transportation purposes if the price is low enough.

Plenty of evidence to the contrary, but things do change. It’s a curious industry.

 

[C-south]

Went to pick up my new company vehicle, there was a screw up so I still need to wait. While at the dealer he mentioned that 3 of the load of 5 were courtesy deliveries and it really pissed the salesmen. The used car manger was scoping out my SUV and asked if I was going to buy it. Said if not to get a price from the leasing company and let him know, we could both make some money.

It's a terrible time to buy a vehicle.

 

[VolunteerHillbilly]

Plenty of evidence to the contrary, but things do change. It’s a curious industry.

WSJ Article on Car Pricing

 

[Firebirdparts]

I recall Nissan absolutely prohibited dealer markups on something. Must have been the Skyline R but don’t hold me to that.

 

[Wireless1]

I would assume that most manufacturers have provisions in their contracts with dealerships that limit how much can be charged over MSRP. Maybe in times like these, the manufacturers are not doing much to enforce those clauses but the day will come when supply once again exceeds demand on many models and dealerships who want to maintain a territory will have pay for the sins of today by accepting delivery of a bunch of cars that nobody really wants but some people will buy for basic transportation purposes if the price is low enough.

Of course we're assuming that the dealer is not kicking a little something back along his supply chain to continue to get inventory....