I wonder how many people get fired after these ads come out? $2.5M for 15 seconds of air time, that doesn't include what you paid to actually produce the commercials. I liked the skittles one and that was about it. The Audi one elicited a collective eye roll from all present in the room, women included. There was no visa system when Anheuser and Busch came to this country, and Busch's family was rich so he definitely wasn't stuck in steerage coming over here. The rest of them I just didn't get the point, or they weren't interesting. It's amazing to me these are developed and tested and are found to be effective ads by someone. I can't imagine what the ideas that didn't make the cut looked like.