Wow. Let me break down my Larry David gif, because there seems to be some confusion here.
1. I am not a TTU fan or care about their program, but I pay attention to the coaching carousel. The hire was underwhelming to their fans and anyone paying attention based on the AD comments after firing KK.
If an AD says "we are going to be an elite football program again" and rolls out a coach with a winning percentage just a little north of .500, I think that causes some head scratching. I compared it to when Botch (when introduced here) told everyone at the presser, he was going to hire the best coaching staff in college football.
2. Reading the boards outside of VN, Texas Tech fans were not excited. I don't know who they wanted or expected, but they seemed to be expecting someone who would make them "elite". As we all know very well here in VN, a mid-major coach with a win percentage around or below .500, isn't going to get the fan base excited.
3. Matt Wells has done good, not great at Utah State. He is coming off two losing seasons, so to hire someone like that, I think it would be a bit puzzling too.