"Moreover, the Vols have a huge upside in terms of potential revenue. Tennessees mens program grosses $10 million annually. Season ticket sales have declined from 15,000 annually in the Jerry Green era to only 12,000 this season, a huge drop of 20%. Actual attendance has dropped off even more, up to 40%, from the Green era. That is unacceptable in the reality of the athletic economic world."