I really urge people to read the article completely before making a judgement. Points that some are missing:
-Prices have not increased since 2001
-Prices are in line, or below, other big-time programs and SEC schools
-UTAD is one of less than ten programs that is completely self-funded, any money raised for tickets goes directly into the AD operating dollars
Again, it's a choice to follow the team and go to the events. If you don't feel the extra dollars for the AD are worth it then it is your right not to pay them.