Ticket prices increasing for 25-26 season

[TooLegit2Quit]

The University of Tennessee is increasing basketball ticket prices and accompanying required donations by an average of 16% including a 10% talent fee across most of Food City Center for the 2025-26 season.

White expects Tennessee to generate $7 million in gross annual revenue from the increase in ticket costs and the added talent fee, which he said would put UT in the top-third of the SEC in annual basketball revenue. Part of the revenue will stem from the creation of the new Riverside Club, a lower-level club linked to coming club seats. Food City Center's capacity will shrink by 260 with the installation of new seats.

White stated the average cost of increase is approximately 6% in non-premium seating. UT also is instituting a 10% talent fee on each ticket purchase starting in the 2025-26 seasons. The talent fee was announced in September for football tickets.

Tennessee basketball ticket price hike aimed at 'aggressively reinvesting,' Danny White says

 

[Chickenfarmer]

Since all tickets are sold through one of the online scalping services they just keep getting more expensive. It is a costly outing to go to a game with wife and kids. Last Vol Softball tickets are just as bad. Love the experience of going to any Vols or Lady Vols game, but it’s almost as much as going to a professional sports game. I am actually planning to take my daughter to UGA when Lady Vols Softball plays there. General Admission seats got $9.00!!!! It’s about the same distance for me and a whole lot cheaper. Granted, the red&black folks will make we want to puke, but she loved LV Softball anywhere they play. Go Vols.

 

[PC Jr.]

If this keeps up, a significant portion of the fan base won’t be able to afford to go to a game. Thats’s a shame. On the bright side, maybe I won’t have to wait so long to get out of the parking garage after the game.

 

[tnvolfan16]

there should be no reason now to hear "we got outbid" for any player

 

[VolCalls]

They’re striking while the iron’s hot. Supply & demand. If we were fledgling along like we did with Peterson or Tyndall no way would they be raising prices to generate more revenue “so we can compete.”

 

[TN Volunteers.]

The University of Tennessee is increasing basketball ticket prices and accompanying required donations by an average of 16% including a 10% talent fee across most of Food City Center for the 2025-26 season.

White expects Tennessee to generate $7 million in gross annual revenue from the increase in ticket costs and the added talent fee, which he said would put UT in the top-third of the SEC in annual basketball revenue. Part of the revenue will stem from the creation of the new Riverside Club, a lower-level club linked to coming club seats. Food City Center's capacity will shrink by 260 with the installation of new seats.

White stated the average cost of increase is approximately 6% in non-premium seating. UT also is instituting a 10% talent fee on each ticket purchase starting in the 2025-26 seasons. The talent fee was announced in September for football tickets.

Tennessee basketball ticket price hike aimed at 'aggressively reinvesting,' Danny White says

I hate us increasing prices for our own fans, but this is what college sports have come to, which I hate. OSU spent 22 million and won the national championship. OSU did lose money in the football season, though. Their spending is not sustainable.

 

[BernardKingGOAT]

If this keeps up, a significant portion of the fan base won’t be able to afford to go to a game. Thats’s a shame. On the bright side, maybe I won’t have to wait so long to get out of the parking garage after the game.

The gym will still be full. That's the reality and they already know it or they wouldn't do it

 

[walkenvol]

I hate us increasing prices for our own fans, but this is what college sports have come to, which I hate. OSU spent 22 million and won the national championship. OSU did lose money in the football season, though. Their spending is not sustainable.

Is there no way we can charge a tariff to the visiting program and their supporters to increase our funding without more taxing of ourselves? I’ve been reading that this is a better option for funding our program?

 

[VolGee4]

there should be no reason now to hear "we got outbid" for any player

Athletic Department revenue and NIL aren’t the same. However, the school is preparing for the possible House settlement that would require profit sharing.

 

[TN Volunteers.]

Is there no way we can charge a tariff to the visiting program and their supporters to increase our funding without more taxing of ourselves? I’ve been reading that this is a better option for funding our program?

I don’t know if we can but if we could that would be great. We do not have a lot of visitors though. This would encourage less visiting fans to come to our games as well.

 

[YankeeVol]

If this keeps up, a significant portion of the fan base won’t be able to afford to go to a game. Thats’s a shame. On the bright side, maybe I won’t have to wait so long to get out of the parking garage after the game.

The tickets will still sell.

 

[YankeeVol]

I hate us increasing prices for our own fans, but this is what college sports have come to, which I hate. OSU spent 22 million and won the national championship. OSU did lose money in the football season, though. Their spending is not sustainable.

I don't think it took into account playoff money.