True, and young stars are good for any sport, but the cross-appeal is what's needed if NASCAR wants another popularity explosion. New guys coming up the pipeline from regional stock car outfits doesn't really provide that. Danica does to an extent, but it seems like the IRL crowd probably already follows NASCAR.
If they play this right, Pastrana could bring a big dirtbike crowd with him. I know a lot of people in that sort of crowd, most of them don't watch stock cars, but I get the feeling they could be into it with a rooting interest and a good presentation.