Actually, this is a very good idea that needs to be run with by the staff. Coach Pearl knew how to revitalize campus by reaching out to students, faculty, and staff and asking us to show up. Butch Jones could use the Orange and White game for a similar purpose.
I can see some marketing already:
The Time For Winning Starts Is Now
Do some countdown posters and post them all around campus (note: I chose a made up date!):
In 30 Days...
A New Era Begins
Be A Part of It
You
Are
Tennessee
O&W ● 3/30/13 ● Neyland Stadium ● Admission Free
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In 5 Days...
Tennessee Students Will Shock the Nation
Will You?
Orange & White
3/30/13
Neyland Stadium
Be There
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Stuff like that. I'm sure the marketing dept. can do much better than my 5 minute example here. The point is to aim these at students and get them out to the game. They should also do some for Alums, Faculty, Staff and regular Fans to get people excited. Make it known that everyone associated with the University of Tennessee is an integral part of this team and that we are all
wanted there.