I'm not going to vote for him, but if I were advising him, I'd tell him he needs to be branded as a bad ass. Obama's more sensitive and complex. McCain can be bullish and simple.
It's the image W tried to have, but with the authenticity to back it up. The Wild West sheriff who doesn't take orders from anyone, who stands on his own, who's a Republican in name only but won't bow down to the wishes of any fringe group.
He needs to reassert his maverick roots. He needs to forget gimmicks like a gas tax holiday and stick to things that make him stand out, like being for the surge when nobody else was. Like fighting against pork barrel spending when every politician keeps his job b/c of it.
He needs to stop that stupid, embarrassing laugh, and take a very candid, sincere, tough stance when talking about these issues. He needs to take a page from Jim Webb's book and be the tough military-minded maverick he used to be.
Of course, I'm fine with him staying the course...