B10 vs SEC

[chambers1517]

How does the B10 pay its teams more than the SEC? It seem the SEC is stronger in football and that is what contracts are based on. The SEC has the advantage if you match the teams up so why can't they demand more?

 

[LouderVol]

How does the B10 pay its teams more than the SEC? It seem the SEC is stronger in football and that is what contracts are based on. The SEC has the advantage if you match the teams up so why can't they demand more?

media bias. also he Big10 has the larger TV markets, so advertisers assume they will make more money advertising in Big 10 country rather than SEC territory. Thus they are willing to pay them more.

IMO they really need to look at actual viewership. Rutgers may have the NYC market, but they get less eyes on them than Starkville Mississippi provides Mississippi State.

 

[WoodsmanVol]

Some folks are more stingy than other folks.

 

[MegaVol615]

media bias. also he Big10 has the larger TV markets, so advertisers assume they will make more money advertising in Big 10 country rather than SEC territory. Thus they are willing to pay them more.

IMO they really need to look at actual viewership. Rutgers may have the NYC market, but they get less eyes on them than Starkville Mississippi provides Mississippi State.

I don’t think media bias is a thing here. The guys cutting checks at the TV networks are suits in NYC and LA. They don’t care about the sport the way fans do and they don’t have an emotional attachment to any conference. They care about what they think is the highest return on their investment. Big Ten’s strategy is to get a presence in the largest metro markets. SEC’s strategy is to put the best quality product on the field. Over the long term I believe SEC’s strategy is the best (content is king) but in the meantime the networks obviously value what the Big Ten has to offer.

 

[VOLINVONORE]

media bias. also he Big10 has the larger TV markets, so advertisers assume they will make more money advertising in Big 10 country rather than SEC territory. Thus they are willing to pay them more.

IMO they really need to look at actual viewership. Rutgers may have the NYC market, but they get less eyes on them than Starkville Mississippi provides Mississippi State.

The same media bias which was responsible for players like Majors, Atkins. White and Manning not winning the Heisman Trophy.

 

[Ernie McCracken]

It is a little baffling but, they do have bigger media markets! It's about $$$ and viewers. The SEC brand, skill, game, and talent is far superior. So it is what it is.

Go SEC annndddd

GBO

 

[Voltopia]

media bias. also he Big10 has the larger TV markets, so advertisers assume they will make more money advertising in Big 10 country rather than SEC territory. Thus they are willing to pay them more.

IMO they really need to look at actual viewership. Rutgers may have the NYC market, but they get less eyes on them than Starkville Mississippi provides Mississippi State.

Viewership numbers alone aren't the whole story. There's more money in those damn Yankee territories, thus more affluent viewers with more disposable income - and a hundred wealthy consumers are worth more than two hundred impoverished consumers (figuratively speaking, of course).

And in a sense, what can the argument be against that? The entire sport has been warped around the singular principle of making money - at the expense of everything else. Viewership is certainly something that counts, but in the end, the money alone will shape everything.

 

[Volnuck]

How does the B10 pay its teams more than the SEC? It seem the SEC is stronger in football and that is what contracts are based on. The SEC has the advantage if you match the teams up so why can't they demand more?

It’s no longer about butts in the seats, it’s about eyeballs on the tv. LA, (USC & UCLA), NYC,(Rutgers), D.C. (Maryland), and so on. Sad but true.

 

[B81]

Didn’t the sec sign their tv deal several years before the big 10? It is called inflation. Our next deal will be bigger than theirs.

 

[BigOrangeTrain]

media bias. also he Big10 has the larger TV markets, so advertisers assume they will make more money advertising in Big 10 country rather than SEC territory. Thus they are willing to pay them more.

IMO they really need to look at actual viewership. Rutgers may have the NYC market, but they get less eyes on them than Starkville Mississippi provides Mississippi State.

How can the B10 have bigger TV markets?

 

[vavolfan6]

I imagine having an extra conference game makes a difference as well.

 

[Jaxon_Vol2017]

How can the B10 have bigger TV markets?

Are you familiar with the population distribution of the United States?

 

[TrueOrange]

How can the B10 have bigger TV markets?

The sizes of the metropolitan (city) media markets in their state footprints.

The Big Ten’s footprint includes the likes of:

Chicago (3rd largest)
Philadelphia (4th largest)
Boston (8th largest)
Washington DC (9th largest)
Detroit (14th largest)
Minneapolis-St Paul (15th largest)
Cleveland-Akron-Canton (19th largest)
Indianapolis (25th largest)
Pittsburgh (28th largest)
Baltimore (29th largest)
Columbus (33rd largest)
Cincinnati (37th largest)
Milwaukee (38th largest)
Grand Rapids-Kalamazoo-Battle Creek (42nd largest)
Harrisburg-Lancaster-Lebanon-York (44th largest)
Debatably New Jersey/New York area (pretty much the top)
(There are many others but I'm stopping at 50th)

And by adding the likes of UCLA, USC, Oregon, and Washington, they’re about to include:

Los Angeles (2nd largest)
San Francisco-Oakland-San Jose (10th largest)
Seattle-Tacoma (13th largest)
Sacramento-Stockton-Modesto (20th largest)
Portland (23rd largest)
San Diego (30th largest)




Meanwhile, the SEC’s footprint includes the likes of:

Houston (6th largest)
Atlanta (7th largest)
Tampa-St. Petersburg (12th largest)
Orlando-Daytona Beach-Melbourne (16th largest)
Saint Louis (24th largest)
Nashville (26th largest)
Kansas City (34th largest)
West Palm Beach-Fort Pierce (39th largest)
Jacksonville (41st largest)
Birmingham (46th largest)
Memphis (50th largest)
New Orleans (51st largest)

And by adding the likes of Texas qnd Oklahoma, they’re about to include:

Dallas-Fort Worth (5th largest)
San Antonio (31st largest)
Austin (35th largest)
Oklahoma City (47th largest)

 

[pimo1]

Didn’t the sec sign their tv deal several years before the big 10? It is called inflation. Our next deal will be bigger than theirs.

Ding ding ding we have a winner. Context is key

 

[pimo1]

The sizes of the metropolitan (city) media markets in their state footprints.

The Big Ten’s footprint includes the likes of:

Chicago (2nd largest)
Philadelphia (4th largest)
Boston (8th largest)
Washington DC (9th largest)
Detroit (14th largest)
Minneapolis-St Paul (15th largest)
Cleveland-Akron-Canton (19th largest)
Indianapolis (25th largest)
Pittsburgh (28th largest)
Baltimore (29th largest)
Columbus (33rd largest)
Cincinnati (37th largest)
Milwaukee (38th largest)
Debatebly New Jersey/New York area (pretty much the top)

And by adding the likes of UCLA, USC, Oregon, and Washington, they’re about to include:

Los Angeles (2nd largest)
San Francisco-Oakland-San Jose (10th largest)
Seattle-Tacoma (13th largest)
Sacramento-Stockton-Modesto (20th largest)
Portland (23rd largest)
San Diego (30th largest)

One thing one mist not forget though is...even though those are big markets they are split markets. During football season SEC markets pretty much have a monopoly as far as sports go. All of the big 10 markets are competing with other sports (hockey, NFL) for eyes on screens and butts in seats. Those markets are saturated with sports and other things. UT is one of the very few SEC teams that even play in a major city. Most SEC teams play in the 3rd or 4th biggest city in their own state at best.

Interesting read on the topic SEC cities by population size

TLDR version the 2 biggest cites in the SEC are Vandy and UK who also have the lowest average attendance. The top 4 are rounded out by LSU and then UT. USCe is 5th. Both LA and chicago have populations more 2x higher than all SEC cities combined.

But still the SEC will get a bigger contract because our fans travel better and are more hardcore. Most SEC teams are good in multiple sports so carry their fans. Most big 10 teams are not and after football/hockey season...its a wrap. The TV contracts are mostly football but not all.

 

[tpsdave]

How does the B10 pay its teams more than the SEC? It seem the SEC is stronger in football and that is what contracts are based on. The SEC has the advantage if you match the teams up so why can't they demand more?

I believe the SEC is stronger top to bottom team wise vs the BIG. but, the BIG has become stronger with the addition of Oregon, USC, Washington, and UCLA. The BIG has the edge when it comes to "eyeballs." Population wise, the BIG has an edge. And last years national championship was won by the BIG.

 

[UTwild82]

The Big 10 was smart enough to negotiate and bring in multiple TV partners where the SEC was dumb and put all their eggs in the Disney basket. They were also smart enough to negotiate shorter deals.

Say what you will, but the Big Ten is so much better at the business side of this than the SEC. Hopefully the conference has learned a lesson and will understand this moving forward.

 

[ntxVOL]

The Big 10 was smart enough to negotiate and bring in multiple TV partners where the SEC was dumb and put all their eggs in the Disney basket. They were also smart enough to negotiate shorter deals.

Say what you will, but the Big Ten is so much better at the business side of this than the SEC. Hopefully the conference has learned a lesson and will understand this moving forward.

This, the B10 out maneuvered the SEC. Signing deals with CBS, NBC, and FOX gets them more nationally televised games each week. A lot more money in those broadcast networks than cable.

 

[08Vol]

It’s no longer about butts in the seats, it’s about eyeballs on the tv. LA, (USC & UCLA), NYC,(Rutgers), D.C. (Maryland), and so on. Sad but true.

It’s not even eyeballs on the TV. If you are a cable provider in the South East then you have to pay ESPN to include the SEC Network in your basic package that most subscribers get. Doesn’t matter if those cable subscribers actually watch the SEC Network, they are still paying for it. Same goes for the B1G Network and Fox Sports, and whatever other cable channels their games are on. There are enough Rutgers fans in the NY market that cable companies have to include those channels in their basic cable lineup. Lot more cable subscribers in NY than in any southern state.

 

[TrueOrange]

It’s not even eyeballs on the TV. If you are a cable provider in the South East then you have to pay ESPN to include the SEC Network in your basic package that most subscribers get. Doesn’t matter if those cable subscribers actually watch the SEC Network, they are still paying for it. Same goes for the B1G Network and Fox Sports, and whatever other cable channels their games are on. There are enough Rutgers fans in the NY market that cable companies have to include those channels in their basic cable lineup. Lot more cable subscribers in NY than in any southern state.

Also the conferences get to keep a larger portion per household from the subscribers in households in the state footprints of their member teams.

 

[TrueOrange]

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