Terrible idea. The maxims need to be retired, frankly. Put them on a sign in the locker room and on a wall in the indoor complex, but reciting them nowadays is fairly lame. They're very old and they sound very old.
Show this video pre game on the jumbo.
https://www.youtube.com/watch?v=KGWY5hJ46DE
You're welcome Butch.
here is how you make the Maxims work.
Only do one per home game.
On the Jumbotron...Have a VFL recite that game's maxim, and make that VFL relevant to that maxim. For Example, "Press the kicking game. Here is where the breaks are made." would be read by Jeff Hall.
After the game's maxim is read have a video montage showing highlights from UT's history relevant to that game's maxim. For example, "Press the kicking game. Here is where the breaks are made." would have footage of punt/kickoff returns, blocked kicks, really long field goals...etc.
With the high production values they usually have in their videos, I'd rather see something playing on the jumbotron where one of our standout players recites a maxim, followed by some high energy highlights that feature execution of it. Rinse and repeat for each of the seven. Fade in "Seven Maxims, One Tennessee" and call it a day.