PeterNincompoop
Well-Known Member
- Joined
- May 7, 2012
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it really does thanks. I always thought that there was enough room for two stations in Knoxville. Am I wrong? Did JayBay not run the station right. I ask that because sportsanimal doesn't have tbat issue and they have more employees.
As the other response said, the Sports Animal is owned and operated by Cumulus Media, one of the two largest radio groups in the country. They have stations in virtually every major market and A TON of medium and smaller markets too. There's A LOT of money within that company. Not to mention, they are the official providers of UT sports in Knoxville.
Oskie, on the other hand, is incredibly small, and not just comparatively to Cumulus.
As a potential advertiser, who would you spend your money (and hopefully get a return on) with? One that carries UT sports, local talent throughout the day (even if the morning show is so atrocious that my blood boils listening to them while waiting to hear the traffic report), nationally syndicated shows at/over night, and has a much stronger signal on both the AM and FM dial? Or one that, while it could be entertaining listening to former players, the broadcast, more often than not, sounded more like podcasts being broadcast over the air, and they also had to go dark after hours due to clear channel rules...not the company but the regulation. Certain AM channels, by law, have to power down their wattage so that other AM signals within the listening area can up their wattage to broadcast over a larger area...I.E. clear channel stations.
On a different (FM or non clear channel AM) signal, ran by a larger company with deeper pockets backing them (syndicating ESPN or something to that effect after hours), I think there is room for 2 sports stations...just not enough room for the little guy to do it for very long.
My $0.02
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