I'm old and gray but I wonder how many university bound (non-athletes) select the schools they apply to based on the hip and witty social media responses. Probably very few.
Tomorrow the world will learn via social media the eleven universities a high school junior athlete has narrowed her choices to with a banner. AND I do believe that some of her choices will be based on hip and witty responses. I am also confortable that the message that a visiting athlete receives on her official or unofficial visit with the LVs is polished but also authentic.