Black Barber Shops and E-Sports Teams: How Kamala Harris blew through millions in final weeks of campaign
Vice President Kamala Harris spent well over $20 million on expenses related to event production in the final weeks of the 2024 presidential election, with millions flowing to production companies owned by entertainers, venue payments for star-studded campaign appearances, and makeup services.
The Harris campaign’s final financial disclosure, released Thursday night, covers disbursements ranging from Oct. 17 to Nov. 25, meaning that the Democratic presidential ticket spent over half a million dollars per day in the final stretch of the election to cover event expenses,
according to a
Washington Examiner review of campaign finance filings.
Among other payments, the campaign wired funds to companies owned by
Beyoncé, John Legend,
Ricky Martin,
Fat Joe, Flo Milli,
Katy Perry, and
Christina Aguilera. The
Washington Examiner previously reported on how one source familiar with the campaign said it spent six figures to build a set for the vice president’s appearance on the
Call Her Daddy podcast and how it had paid $1 million to Oprah Winfrey’s production company.
One expenditure that stood out among Harris’s spending on events, the lion’s share of which went to professional production companies, was a $20,000 disbursement to Philly Cuts Barbershop. Shortly after the payment was made on Oct. 29, the Harris campaign released a video of the vice president sitting inside of Philly Cuts and speaking with workers about why black men should support her candidacy. The Harris campaign did not disclose that the barber shop, whose employees spoke positively about the vice president, was paid to shoot the video.
Another standout expenditure was the $22,000 the Harris campaign paid to Team Liquid, a group of professional gamers. It’s not immediately clear what the e-sports team was paid for, however, the campaign did make an effort to connect with young male gamers by
releasing a Fortnite map during the final week of the election. Commentators noted how the map, titled “Freedom Town,” didn’t allow players to
use guns.
Entertainers who threw their support behind Harris financially benefited from the campaign.
The Harris campaign spent millions during the final weeks of the election paying out millions to entertainers and production companies
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