So you don't see the conference championship as important, in its own right, I take it.
I do. In fact, I think it has more value and cache than getting into the playoffs. Note I said getting in, not winning.
Chronologically, the conference CG will come first, then they'll announce the 12 playoff teams, then one will be crowned national champ.
But in order of significance, I think you flip the first two.
Twelve teams can get into the playoffs...and that may include three, four, even five SEC teams. But only one SEC team can win the conference.
As the playoffs expand, more and more fan bases are going to end the year with the disappointment of a loss. Twelve-team playoff? That's one champ, and 11 also-rans. Some might say 11 losers, though I think that's a bit harsh.
You don't (and shouldn't) get a trophy for coming in second in the playoffs. Nor second in the SEC.
So yeah, I think winning the conference has value in its own right.
That's the purpose.
Plus money, lol.
Go Vols!