You have a tendency of supporting your crazy theories by inventing an imaginary counter-position. No one implied that anyone is “driving around in fancy cars” etc. TV networks, advertisers, hotels, restaurants, towns, and universities all made money by selling the illusion of the purity of an amateur sport. The “talent” was left out while creating most of the value. It was a con. The “money” does not all go to building facilities. It enriches all the constituents I listed. It was a multibillion dollar racket that paid everyone except the kids who invested years of work and preparation and in many instances lost years off their lives.
The "talent" is supposed to be a college student. The 'talent" is getting a free college education--worth a LOT of money. If you polled every living former student-athlete--or former football player--and asked them if they were treated badly or exploited, very few would answer yes--and of those who did, most would probably only say 'yes' now because that's the new and nonsensical narrative. If you'd conducted the same poll, say, four years ago, you'd be hard-pressed to find any former players who didn't feel they had a good and fortunate experience. I am a former UT student-athlete. I can tell you that everybody who lived in Gibbs Hall felt we were the luckiest people on campus--because we were. There was no "illusion" of amateur sport--it WAS amateur. Only a very few star footballers or basketball players got some under-the-table bennies or money.
The real problem is that fans in certain parts of the country are absurdly crazy--and the football programs grew unchecked and have basically spiraled out of control, with major help from television. I used to be among those who felt sorry for DII/DIII and the Ivies because they were part of the big show. Now, it's pretty obvious that the Ivies have had athletics in the proper perspective all along. Most SEC football/basketball fans didn't even go to college--and that's interesting: It's just entertainment to them; there is no recognization or appreciation for the importance of academic side. And the players no longer value it, either--they're now just mercenaries, not the students they're supposed to be. Most will be in for a rude awakening when their out of college and not good enough for a pro career. That's not to suggest that players in the past were academically focused and diligent---many of course were not very smart and not too keen on school, but still focused on getting that sheepskin. They/we didn't have a distorted view of what college was about. At the end of the day, they're just college games. Fans who send their money to collectives so their school can buy better teams are rather loony.